Why companies create content – Part one: to create and change perception
There’s a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place. The majority of businesses know there’s a damn good reason for having...
View ArticleWhat do you need to know about ‘responsive content marketing’?
When content marries with mobile, mobile will truly excel. At the moment, content is universal. You do some research, get the lightbulb moment and then write an article. You publish this to the web...
View ArticleThis Week in Content Marketing: How Native Advertising Will Drive the Future...
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss the rumors that Twitter may expand to 10,000 characters...
View Article4 Tools to Create Interactive Content in Minutes
If we take a quick glimpse into the crystal ball, we see a future of content marketing less about the impact of words and more about the experiences created for the consumer. Traditional content has...
View ArticleHow to Make Visitors Read Your Entire Article
You spent a long time writing that blog post. Your visitors had better read the whole thing. But here’s the cold hard fact: They probably won’t. Is there some method that will help readers stay engaged...
View ArticleThe 8 Most Important Skills for Content Promotion (and How to Learn Them)
The bar has been raised. Creating great content isn’t enough anymore if you want your content marketing to be successful. Today, you need to not only create that content but also promote it. Many...
View ArticleHow to plan and create evergreen content
Last week I looked at the potential of evergreen content for SEO purposes, showing how it can work over time. This time I’ll look at how to plan and create content like this, where to find ideas, and...
View ArticleStudy: Quality Backlinks & Comprehensive Content Are Still Biggest Factors In...
A study of more than one million search results was conducted with a goal of finding common ranking factors among the the top content. In this deep dive, Backlinko uncovered a handful of ranking...
View ArticleDataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech
DataXu, a Boston-based startup that provides analytics and other tools for running programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st...
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